What to make of Australian department store Myer’s latest acquisition

Australian department store Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in executive chair Olivia Wirth’s plan for the Myer One loyalty program. “This is an opportunity to continue to grow it in a way that is a step change,” Wirth said about the impact of the acquisition on Myer One, which has 10.6 million members, at an investor briefing after the deal was announced. While the headlines have largely focused on the number of stores and sale

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