Swarovski’s vision for a successful brand refresh is crystal-clear

Swarovski’s latest marketing campaign, featuring pop diva and “Wicked” star Ariana Grande, is the latest indication of the brand’s positive performance in recent months.  The campaign images featuring Grande laughing and partying in a festive, holiday-ready setting, iced out in layers of Swarovski jewellery pieces, reflect the company’s overall sparkle.  A report of Swarovski’s results for the financial year ending last December 31 showed the Austrian crystal maker experien

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