How Form and Fold stayed grounded in its mission after disrupting a market

It’s been seven years since Form and Fold, formerly known as The Fold, launched its industry-disrupting range of D-plus swimwear. In 2017, Stephanie Korn and Carly Warson identified a gap in the swimwear industry and filled it with a luxurious and sustainable brand. The business has undergone a year of consolidation, looking at its processes, supply chain, manufacturers and website to set it up for success and its next chapter of growth – but the brand’s founding mission and vision

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