Ecostore has received the Emerging Brand award in the ‘Mother and Baby’ category from China’s e-commerce platform Tmall.

The company said its multi-channel approach and strong execution over the past decade have contributed to its growing market share and reputation as a sustainable brand in China.

The brand was the only representative from New Zealand in the category. The winners in other categories include Razer, Giffarine, Stanley, Lock&Lock, Bialetti, Dettol, and Shimoyama. 

Beyond the success of its Tmall flagship store, Ecostore has expanded its reach through strategic partnerships with high-end home appliance brand Casarte and beauty retailer AS Watson Group. The firm has also entered more than 40 Ole supermarkets across the Asian country.

“As a brand underpinned by sustainability and safety, our products are clearly resonating with consumers in China who are looking for high-quality baby and sensitive skincare products,” said CEO Pablo Kraus.

“This award is a significant endorsement for our brand in the market because Tmall has an influence and their recommendations carry significant weight in the Chinese market.”

The company plans to build on the momentum of the awards with exciting partnerships in the pipeline, including the exclusive launch of Sesame Street-branded personal care products in China.