Kiwi fashion label Stolen Girlfriends Club will open its flagship store on October 3, with a focus on “sophisticated rock ‘n’ roll jewellery”.

The store’s architectural fit-out, inspired by recent journeys to Paris Fashion Week, has been built to accentuate the brand’s increasing jewellery collections, creating a gallery-like experience that highlights each piece. It is located at 2 Teed Street in Newmarket.

The store features neutral grey walls, reflecting the brand’s devotion to minimalism and allowing the jewellery to be the centre point without distraction.

According to the brand, the new location represents the brand’s transformation towards a more personalised retail experience, with jewellery taking centre stage.

“It took time to find the right location and scale for this new chapter in our brand’s evolution,” said Marc Moore, Stolen Girlfriends Club’s creative director. 

“We wanted the store to feel more intimate, focusing on timeless forever pieces while offering a refined retail experience.”

Stolen Girlfriends Club was established in 2005. Its collections include streetwear, jewellery, eyewear, footwear, and accessories.