Denim brand Wrangler is partnering with Mattel’s Hot Wheels to launch a streetwear-inspired apparel collection, following last year’s Wrangler x Barbie collaboration.
The Wrangler x Hot Wheels collection features vibrant jeans, jackets, coveralls, and graphic tees in coordinated child and adult styles, as well as a limited-edition Wrangler-branded miniature die-cast ’85 Ford Bronco.
“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Holly Wheeler, VP of global marketing at Kontoor.
“Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”
Wrangler x Hot Wheels is available for purchase online and at select stores worldwide. Prices range from $30 to $150.
Last year, Wrangler teamed with Mattel’s Barbie to create a line inspired by the iconic doll’s fashion. The collection offers new western-inspired denim, jackets, blouses, tees, and dresses for women and girls.