“We’re the Peloton of reformer”: Aussie brand Your Reformer eyes global growth

Your Reformer has grown from a post-pandemic startup to become the largest reformer pilates retailer in Australia and a national phenomenon. Now, the at-home pilates provider – which sells and rents reformer pilates machines, or beds, and operates an on-demand platform of exercise videos – is embarking on a global expansion.  This week, the brand announced its first-ever ambassador, model and 2010’s Miss Universe Australia Jesinta Franklin, and is set to disrupt the US market next.

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