How Rebecca Minkoff built a deeply personal connection with her customers 

American designer Rebecca Minkoff is known for her ability to understand what consumers want and effectively translate that into products. Speaking at the recent Retail Innovation Conference and Expo in Chicago, Minkoff credited this ability to the fact that she and her customers have moved through life at the same pace.  “I think what helped me [fully understand my consumer base] was that I was the same age and sex as my customer,” Minkoff told NBCUniversal reporter Daniella Pierre Bra

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