The power of ‘invisible PR’ in retail

In the ever-changing world of retail, where each interaction with a customer has the power to mould perceptions of a brand, there lies a potent yet often underappreciated force: Invisible PR. In my extensive experience working with retail behemoths such as Adidas, Nike, Sneakerboy and Westfield for over two decades, I have observed the profound impact of Invisible PR on brand reputation and customer devotion. This article aims to shed light on the core of this frequently overlooked phenomenon, e

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now