Specialist decking retailer launches with nationwide ambitions

(Source: Supplied)
Decking Direct founding partners Ash Razmi, Sam Stansfield and Murdoch Razmi.
Decking Direct founding partners Ash Razmi, Sam Stansfield and Murdoch Razmi. (Source: Supplied)

Decking retailer Decking Direct has launched in New Zealand with the opening of its first two stores in Takapuna and Warkworth.

The company offers a “first-of-its-kind” brick-and-mortar experience where customers can see and feel what their new decks will be like. Each showroom showcases all of Decking Direct’s end product offerings in full form across the range of materials, finishes and techniques.

The service includes expert guidance on product, speedy turnaround for quotes and installation, personalised assistance and guaranteed workmanship and pricing.

The retailer is planning to open four more sites in Mount Wellington, Hamilton, Tauranga and Wellington in the coming months as part of its national expansion strategy.

Decking Direct was founded by decking specialist Sam Stansfield and experienced businessmen Murdoch Razmi and Ash Razmi. Stansfield has run a successful decking business in Northland for eight years, while the Razmi brothers’ experience in FMCG and the tech space helped streamline the company’s systems and automation.

“Managing the build of a new deck can cause so many headaches. People have to find a builder, hope the builder responds, get a quote and then hope for the best in terms of the outcome. We’re not having a bar of that at Decking Direct,” said Stansfield.

“The construction industry is behind the times when it comes to systems, processes and automation technology. So we have automated the back end as much as possible, which enables us to offer competitive pricing and focus on the customer experience and end product,” added Ash Razmi.

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