How Taroob is leveraging tradition to create a modern luxury Indian brand

Established in 2020, Indian fashion brand Taroob is reviving old textile traditions to create contemporary collections for a global audience, with a focus on legacy craftsmanship and artisan details. Known for its curated range of handcrafted shawls, capes, Nehru jackets and co-ords, the brand exports its products to the United States and Europe, and sells online in India.  A major part of Taroob’s success is its use of Kalamkari and Kashmiri embroidery techniques.  Kalamkari was on

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now