New from Hell: Cauliflower Ice Cream

Hell Pizza has unveiled an ice cream made from cauliflower across its 77 stores, offering a plant-based alternative to dairy-based desserts.

The company collaborated with the plant-based ice cream brand EatKinda, founded by Jenni Matheson and Mrinali Kumar, on this venture.

The team sourced “rescued” cauliflowers – such as those that are deemed not “pretty enough” for supermarket use due to their size or colour – and created two new ice cream flavours: Strawberry Swirl and Mint Choc Bikkie.

Callum Davies, the founder of Hell Pizza, said the team was “amazed” by how “delicious” the cauliflower ice cream was when they tasted it.

“We were blown away and knew we had to offer it to our customers. We’re always pushing the envelope in offering plant-based alternatives and think people will be just in love with it as we are.”

“After initially trying pumpkin, and other vegetables I had grown, it quickly became clear that cauliflower was the perfect base,” added Jennie Matheson from EatKinda. “It has a beautiful texture without an overpowering taste, meaning you can create flavours easily.”

Kumar said the company worked with suppliers such as Perfectly Imperfect, a social enterprise that “saves” cosmetically imperfect food from rotting in the ground to get the vegetable.

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