Opinion: Why foresight is the future of marketing strategy

Use frameworks and tools to determine insights
Use frameworks and tools to determine insights
Questions and anxiety levels are being raised across the world as we adjust to our present reality. The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises.  We’ve moved on from talking about unprecedented change, resilience, and the new normal. We now discuss uncertainty and tolerance in serious tones. Yet often these conversations overlook the opportunity to explore possible futures and shape the most desi

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