Zalora Group has unveiled a supermarket-inspired pop-up store in collaboration with Adidas at Bugis Junction, Singapore.
The Supermart by Zalora store is designed with a supermarket layout, featuring pop colours and Instagrammable corners. The pop up stocks more than 90 SKUs of Adidas, ranging from footwear, apparel, and accessories for men and women, and an exclusive range.
Through a ‘click-and-mortar experience’, customers visiting the store can purchase their favourite items by scanning the QR codes tagged on them and adding them to their cart on the Zalora app. The order will then be delivered to their doorstep.
Zalora also partnered with three local artists, Hoon Jialing, Eman Raharno Jeman and Tiffany Tan, to create gift-with-purchase packaging with graphic artwork that incorporates the brand and artists’ aesthetics. Marking the launch, Zalora is also running an interactive game to further engage with its customer.
The Supermart by Zalora will open until August 12.