New World has launched its newest supermarket in Wairoa, a store it describes as one of the largest retail investments in the town. 

Valued at $17 million, the new store is double the size of the banner group’s previous one, which has served Wairoa customers for 37 years. It is located at 51 Queen Street.

According to New World, the new 2009sqm store will offer residents of Wairoa and surrounding districts with a wider variety of groceries as well as fresh fruit and vegetables. 

Following last week’s debut of a new Four Square in Auckland’s St Heliers, New World Wairoa is the co-operative Foodstuffs North Island’s second new store opening of the year.

Foodstuffs North Island is a cooperative that owns and operates New World, Pak’nSave and Four Square stores in hundreds of communities around the North Island employing more than 24,000 people.

According to Chris Quin, CEO at Foodstuffs North Island, the recently constructed New World Wairoa is an illustration of how the co-operative and its members make long-term investments in New Zealand communities.

“Our stores are individually owned and operated – so while projects like this have significant investment from the Foodstuffs North Island co-operative to purchase the land and construct the building, the local owner operator has invested $7.7 million themselves into the store fit-out of New World Wairoa,” she said. 

“The investment in New World Wairoa will deliver customers a local shopping experience with a range of products on offer that’s right up there with the best city stores in New Zealand and overseas.”