Candles to cleaning: Diptyque finds beauty “where no beauty is expected”

In a crowded market like the home fragrance category, where everyone from fast fashion and beauty brands to discount department stores and pharmacists are selling candles, it’s near impossible to create and retain cut-through, much less develop an iconic brand synonymous with luxury and quality like 60-year-old Parisian brand Diptyque.  While the iconic brand may be known for its candles, the business has just expanded into household cleaning products, known as the La Droguerie range.&nbs

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