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The perfect brew: Vittoria’s Food & Beverage MD talks expanding DTC

(Source: Supplied)
Founded in 1947, Vittoria has been delivering coffee to customers, restaurants, cafes, and other partners for over 70 years. But in the last few years, alongside much of the FMCG industry, the business had to shift the way it operates to survive in an upended market. With a stronger focus online and a wider product range, Vittoria is now looking at new ways of reaching its customers and giving them what they want: the perfect brew.  Here, we talk to Vittoria Food & Beverage MD Rolando S