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How Australian retailer GoodnessMe is leading the health food space

In 2020, health and wellness business GoodnessMe launched its online marketplace, offering Australians a range of healthy, nutritious food and organic beauty products from the comfort of their own home.  By the end of 2021, the business had grown 600 per cent despite supply chain and logistic issues, propped up by its nutritionist-backed product range and the changing demands of Australian customers.  According to the CSIRO, the Australian health food sector is estimated to be worth $2