How pop-ups are driving international growth for Aussie fashion label Sir

Australian designers Nikki Campbell and Sophie Coote founded their fashion label Sir (an acronym for separates, intimates and ready-to-wear) in an apartment in Bondi in 2014. Now, over seven years later, the brand has garnered international success, and the pair have opened a flagship store in the same suburb where it all began.  We recently caught up with Campbell and Coote to find out more about their plans to bolster their overseas presence through pop-ups, offer more genderless fashion

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