Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Luxury in the gym: Is Dior’s workout collab worth the sweat?

(Source: Supplied)
If the past few years have taught us anything, it’s that athleisure’s place in fashion is booming.  What once were clothes to be worn almost exclusively in gyms and at-home workouts, the athleisure space has grown to be worth US$248 billion in 2020 according to Mordor Intelligence As a result, traditional fashion brands from Burberry to Gucci are investing in the category, including most recently, French luxury house Dior. The brand is planning to sell its new ‘Vibe’ collection of s