Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

More than a fad? Here’s why NFTs are worth investing in

Last year saw the rise of Non-Fungible Tokens (NFTs), unique digital assets that first gained traction in the art and music worlds but soon made their way to retail and FMCG markets. The NFT market is now worth more than US$7 billion ($9.9 billion), JPMorgan says. In November, premium wine brand Penfolds partnered with an NFT marketplace for luxury alcohol products, BlockBar, to launch its first limited-edition NFT product, tied to an upcoming Magill Cellar 3 vintage.  New Zealand sauce and