Why Modibodi is challenging societal norms

Image of a woman
In 2021, periodproof underwear brand Modibodi ventured into new categories, launched a maternity and postpartum collection and rolled out considered leave policies to support employees experiencing miscarriage and menopause.  On top of all that, Modibodi was named on Inside Retail’s list of Coolest Retailers in Australia. Here, Kristy Chong, founder and CEO at Modibodi, shares the highs and lows of a challenging year and the importance of normalising conversations around women’s health.

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now