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Opinion: Why retail needs to be elevated from a job to a career

Young Australians see retail jobs as a stop-gap in their careers rather than a long term proposition, a perception that has been shaped largely by how retailers design and manage these retail roles.  With a heavy reliance on a casual workforce, retailers tend to manage store staff differently from the back office and store support centres, limiting growth opportunities for those on the floor. Store teams can transfer between different areas, alternate stores and departments, but are usually