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Chinese jewellery brand unveils stunning 3D store design

Hiersun Group’s jewellery label, I Do, has unveiled the ‘Peaceful Elephant’ I Do Artist store in Wuhan, China, created by AntiStatics Architecture in collaboration with artist Yue Min Jun. 

Located on the Han-river shopping street, I Do Wuhan stands out from its surroundings with a stunning facade featuring a giant diamond structured elephant sculpture and white wavy installation. 

Credit: Dachou Photography

“The elephant is a symbol of wisdom, strength and unity,” the design studio said on Facebook. “In the bustling urban environment, we hope that the shape of an elephant within a weathered cave environment will bring people to a primitive and romantic atmosphere.”

Credit: Dachou Photography

Located in the heart of the store is the world’s tallest 3D printed lattice metal sculpture using parametric design and digital fabrication. The 9-metre tall artwork features Minjun’s signature laughing figure sitting on an elephant’s back, spanning two floors through a central core.

Credit: Dachou Photography

The 250sqm retail space is light and airy with what the designers describe as “fluid ribbons of robotically milled formwork continuously wrapping the space, and further enveloping the visitors within a warm embrace”. A cave-like space is carved out of the interiors wrapping the visitors in a continuously fluid environment and drawing people through the floor plan. 

Credit: Dachou Photography

Jewellery displays are designed with diamond crystal structures. The twisting staircase leads customers to the second floor, which houses a minibar and a VIP commission area.

Credit: Dachou Photography

Photographs: Dachou Photography

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