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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The most valuable apparel brand in the world is on a mission to turn sport and play into a lifestyle for kids, and it is focusing on digital games where youth spend a lot of time. Nikeland on Roblox is a virtual world with multiple yards, activities and mini-games to get kids moving – both their digital avatars and physical bodies.   The vibrant 3D environment set against the backdrop of Nike’s World Headquarters includes many areas to explore, earn medals and ribbons, compete and