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Localisation, livestreaming and logistics: How to tap into the Chinese market

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. While relationship-building is still important, and nothing much has changed in that respect, it will be some time before we can travel again to the region. So, in the meantime, leading brand and product owners should be looking to tap into the significant advances in China’s w