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Flashback: Inside Ginger & Smart’s first ever studio

In a new monthly series at Inside Retail, we dig into the photo archives of retail leaders, as they reflect on where they’ve been, how they’ve evolved and what’s to come for the future. Here, sisters and luxury fashion designers Alexandra and Genevieve Smart remember their first ever studio in the well-heeled fashion district of Paddington in Sydney back in 2004, when they had just embarked upon their first ever international order Alexandra and Genevieve Smart: “This photo was an e

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