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Inside fitness giant Peloton’s new interactive stores in Australia

Fitness giant Peloton landed in Australia recently and has since rolled out several interactive showrooms in Sydney, in addition to its 115-plus stores in the US, UK, Germany, and Canada. Each showroom provides customers with a community hub to test Peloton’s range of products, including the Peloton Bike and Peloton Bike+, while shopping its new private-label apparel range. “This new physical footprint illustrates our commitment to Australia and our members, locally and abroad,” said Karen

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