Free Subscription

  • Access 15 free news articles each month


Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Student-driven bed startup goes mainstream online

A student-founded direct-to-consumer retailer making low-cost beds has just launched nationwide online. 

Startup The Flatpack Company was created in 2019 by Otago University students, Angus Syme and Cameron Leigh with a mission to provide students with a quality bed at a price they could afford. Since then the company has produced 5000 of them. 

From today (November 12), will be selling the flatpack beds to New Zealanders anywhere in the country, via its website. Products will be shipped within seven days – possibly a shorter time frame when lockdowns are completely over.

“The New Zealand bed market is saturated with either over-priced quality beds or terribly made cheap beds,” says Syme. 

A basic queen bed – including mattress and frame – costs $699, with the most expensive ‘Golden Child’ priced at $1149.

“It’s about time kiwis were given the option of purchasing quality products at honest, affordable prices. Because we operate as a direct-to-consumer model, this is exactly what we can offer.”

He and Leigh say their own experiences as students struggling with high costs has helped them solve “a fundamental issue in New Zealand’s bed market, pairing affordability with true comfort”. 

“Now that we have helped over 2500 students across New Zealand, we are now ready to help anyone nationwide find affordable, quality beds, and we cannot wait,” says Leigh.

“The New Zealand bed industry is well overdue for a shakeup, and we are going to do just that.”

You have 7 free articles.