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E-commerce tips from the expert who relaunched eBay Ads

As consumers increasingly move online, bricks-and-mortar retailers are pouring money into digital, but are they investing in the right areas? Ben May, managing director of The Code Company, believes many of the latest technologies, such as augmented reality (AR) apps, are just gimmicks.  With a number of major digital projects under his belt, including relaunching eBay’s global advertising platform, May has plenty of useful advice to share. Here are the main takeaways from our recent chat