British fashion label, Victoria Beckham, has introduced its first knitwear collection that is end-to-end traceable from farms to shop.
The collection is launched under an exclusive partnership with The Woolmark Company, a subsidiary of Australian Wool Innovation. The not-for-profit enterprise conducts research, development and marketing along the worldwide supply chain for Australian wool.
Designer Victoria Beckham’s new collection features 34 apparel pieces for adults and children, ranging from polo and crewneck sweaters, V-neck cardigans, scarves to headwear. All of which are renewable and made of biodegradable Merino wool that are fully traceable to five Australian woolgrowers.
Meanwhile, the dyeing process of the collection, certified by The Woolmark Company, uses plant-based natural ingredients, such as flowers, leaves and berries. The packaging and labelling use recycled poly labels and biodegradable Polybags.
Founded in 2008, the Victoria Beckham brand is presented in more than 320 stores in 40 countries worldwide.