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‘Not about products’: The genius of Moncler’s global, digital runway event

Luxury French ski-wear brand Moncler staged a very different runway event recently. On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The show was thoughtfully hosted by musician and Moncler ambassador Alicia Keys. The singer-songwriter wove spoken-word performances throughout the event while interacting with Shanghai-based singer and actor Victoria

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