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Flowers and sex toys: How retailer LVLY does gifting differently

After LVLY co-founder Hannah Spilva came to Australia, she turned her desire to connect with her own friends and family back in the UK into a thriving flower-and-gift business. Now, fresh off the launch of a new, locally sourced specialty line, she talks pandemic gift-giving, thoughtful marketing and the power of spreading joy. Inside Retail: Tell me about how you guys launched LVLY and how you came up with the idea.  Hannah Spilva: LVLY (pronounced ‘lovely’) is a collaboration bet