H&M France has opened its first standalone Home concept store in the heart of Paris, featuring furniture and homewares.

Situated in the corner of rue Scribe and boulevard de Capucines in a Haussmannian-style building, the 724sqm concept store spans two floors, delivering a contemporary interior design.

Upon entering H&M Home, customers are welcomed by a high ceiling ground floor lounge where they can find a selection of products for their home, ranging from high-quality bed linen to clever storage and timeless dinnerware. Throughout the store, decorative and feminine elements, including chandeliers with honey-yellow lighting, oak chevron flooring, and arch windows, are featured, embracing Parisian ambience.

“This beautiful store is situated in the most stunning building and with its modern and welcoming environment,” said Ida Lindahl, GM at H&M Home. “It will become a perfect physical complement to our digital presence through social media and e-commerce.”

Customers visiting H&M Home are also able to get fresh seasonal flowers from its in house florist Bunchery with monogram service and home delivery.

H&M Home concept stores are also presented in London, Munich, Hamburg, Stockholm, Copenhagen, Oslo, Zurich, Brussels and Dubai.