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T2 ramps up digital roadmap amidst record online sales

Melbourne-based tea retailer T2 is looking to bring its distinctive bricks-and-mortar stores to life online with the help of augmented reality. The brand aims to give customers the experience of walking through a T2 store — with its bright orange boxes stacked to the ceiling, porcelain teapots and cups piled high on shelves and guided tastings — from the comfort of their couch.  “If you think about online, it’s click-and-look, click-and-look, whereas if we can present a