Why Dermalogica believes in the beauty of bricks-and-mortar

It’s no secret that the skincare category has accelerated in recent years and both on- and offline brands have begun investing in physical stores and experiences. In the past year, skincare brand Dermalogica has evolved its bricks-and-mortar offering and launched new kiosks in shopping centres with a focus on treatments and skincare analyses.  Here, Dermalogica’s head of retail in the UK, Vanessa Burlingham, discusses how the iconic brand has changed over the years, its evolving store n

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now