The Warehouse has partnered with Women’s Refuge to support Kiwi kids exposed to family violence.
The Warehouse will contribute a share of the proceeds of toy sales up to $250,000 to ‘Kids in the Middle’, a program focused on building kid-focused pathways at Women’s Refuges.
The contribution follows on from an earlier initiative by The Warehouse to introduce an untracked clickthrough on its website, giving Kiwi kids or parents who have experienced abuse a means to seek help without it showing in their browser history.
“We’re so proud of the courageous children who have shared their personal experiences to help give a voice to other children entering refuges in the future,” said Tania Benyon, chief product officer at The Warehouse.
The initiatives are part of the company’s Mega Toy Month event, from which the proceeds will fund the creation of kid-friendly spaces in 40 Refuges across New Zealand. It will also fund the launch of a kids’ advocacy program that will provide child-tailored resources and training to an initial 80 support workers.
The Mega Toy Month event will run from June 30 to July 27 at The Warehouse stores across the country and online.