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Why Melbourne’s Klovia is offering couture bridal for rent

Australian couture bridal and ready-to-wear brand Klovia is the latest designer fashion label to launch a rental service, as consumers rethink the way they buy and wear clothes. Founded by Australian designer Sylvia Ktori and her business partner Kony Diaman in 2018, Klovia offers bespoke gowns, ethically crafted in its Melbourne atelier, alongside a carefully considered edit of international, designer labels.  But over the years, Ktori started to wonder why the business was spending “a h