Analysis: Will older Asian consumers cling to e-commerce post-Covid?

While e-commerce adoption skyrocketed all around the world at the peak of the pandemic, perhaps more interesting was the rate at which older consumers embraced online retail.  While nearly two-thirds (66 per cent) of consumers globally reported making changes with their shopping behaviors in the past year, according to NielsenIQ insights, the pandemic ushered a massive spike in older consumers’ online grocery spending. The big question that remains to be seen is whether they will revert b

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now