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Sustainability tips from H&M Group CEO Helena Helmersson

At a Global Fashion Agenda event last week, H&M Group CEO Helena Helmersson explained why decision-makers in the fashion industry need to work together to reduce their sector’s impact on the environment.  Here, we’ve compiled Helmersson’s tips on driving systemic change.  1. Integration Integrating sustainability into the company’s culture, values and policies is the only way to get everyone on board and work towards the same goals, according to Helmersson.  “We make