Nicholas Kontopoulos, Head of APAC Commerce Marketing at Adobe, discusses fast launches and faster growth in a market where customers are digital, unpredictable and easy to lose.
The global pandemic led us to the most innovative period in the history of marketing. We saw 10 years of change in a few weeks; digital’s share of retail shot up to 33 per cent, and online retail surged. From consumer behaviour to supply chains, disruption is real.
Retailers who have been agile and innovative in their thinking are emerging in a stronger position for growth — and focussing on the post-pandemic customer.
The New Customer is driving change
The New Customer emerging post-pandemic is digital, unpredictable and easy to lose.
Recent research from Adobe tells an intriguing customer behaviour story. In the last six months in Retail:
● 69 per cent have experienced unusual growth in digital visitors.
● 65 per cent have experienced unusual growth in new customers — compared with (46 per cent) for other sectors.
● 40 per cent have experienced unusual churn in existing customers.
Retail customers have already gone digital, and they’re not slowing down. If your customers are all going digital, shouldn’t you be?
Support to reboot and reset
Retail brands are racing to keep up with change with new experiences that might not have existed (or worked) a year ago.
Commerce is becoming even more complex and competitive. Complexity is a natural part of business, but if you want to launch fast and grow faster, you need to simplify that complexity and drive a customer-first experience.
In times of flux, it helps to have a go-to resource that’s focused on your growth. Season 2 of the award-winning Adobe Commerce Accelerator Webinar series looks at assessing complexities and finding new opportunities in your own business, with inspiration from the technology behind some of the most successful commerce strategies.
Your digital roadmap
Digital strategy is now the key driver for retail business growth.
Retail must be agile to keep up with customers, and empathy has emerged as the future of experience. There’s a lot to unpack for companies new to digital.
The Accelerator series acts as a digital roadmap for your business — guiding you to the tools that help you launch and grow faster. The series will:
● Dive into the commerce and marketing ecosystems that allow retail brands to evolve.
● Show you how to highlight your brand’s competitive advantages in response to CX trends.
● Hear from Adobe Commerce thought leaders and real-life organisations who have transformed their digital retail presence.
● Learn from commerce leaders managing transformation to move fast in today’s mobile-first, always-on culture.
Ready for Accelerator?
The webinar series supports companies ready to move quickly by focusing on practical steps and tools to adapt to a constantly evolving commerce reality.
If you’re planning to expand to new channels or markets, or in the early days of digital transformation, the Accelerator series will help you align with customers’ shifting needs and preferences.
Register for your Season Pass and join the conversation across leadership interviews, real-life customer success stories, and live demos.