Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Aje marks the return of live runway shows in Sydney

It may have been a gloomy day in Sydney yesterday, but Aje’s resort show, featuring a yellow runway, was a bright spot at the Royal Botanic Gardens, Sydney’s first live fashion show since Covid. The last time Aje hit the runway was in 2019, when it opened up for Mercedes-Benz Fashion Week at picturesque Campbell Cove by Sydney Harbour. Since then, the brand has focused on elevating its service proposition, unifying the brand’s on- and offline experiences to better engage customers.  I