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Why culture is key for Zalora’s “personalisation squad”

With almost every business turning to digital as a result of the pandemic, lifestyle e-commerce platform Zalora had to rethink its strategy to stay competitive.  “Online penetration is growing but it also means every business is interested in growing so it means it gets more complicated since everybody’s going into it. It was getting a bit riskier to be a niche player and one vertical business,” said Alessio Romeni, Zalora’s chief revenue officer at the Algonomy Personalization Summ