Benefits of pureplay outweigh marketplaces, retailers say

Retailers debated the pros and cons of marketplaces at a recent industry event. Image: Bigstock
The ability to control the customer experience and gather data along the entire shopping journey by selling through your own stores and websites is more valuable than the reach and scalability that marketplaces offer, according to retail leaders. Two teams of retail experts, led by Accent Group CEO Daniel Agostinelli and former Super Retail Group CEO Peter Birtles, debated the benefits of being a pureplay retailer (selling via your own bricks-and-mortar stores and e-commerce sites) versus market

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