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Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially-conscious issues, according to Matthew Iozzi, head of marketing at Superdry Australia and New Zealand. “The age of content with a conscience is upon us,” Iozzi said during Inside Retail’s Retail Week. “Businesses are diversifying their content to be more inclusive including images, videos and captions that better represent the wider community.” In fact, this generati