Senreve: Welcome to the new world of luxury

Senreve handbag
Handbag retailer Senreve recently expanded into Asia. Image: Supplied.
We chat with co-founder Coral Chung about how this cool direct-to-consumer retailer became the bag of choice of It Girls all over the world. IR: Senreve is a digitally native brand, but physical stores seem to be a core part of your strategy, like the recent pop-up store at Pacific Place in Hong Kong. Coral Chung: We’ve always thought of ourselves as omnichannel and customer-centric, so [physical retail] is a service we provide for women who want to see, play and touch our products in person.

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now