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Making retail lemonade from pandemic lemons

We’re nine months into working from home orders and lockdowns in many countries, and whilst retail has suffered (or at least some individual retailers have gone to their graves) there have been new shoots for a number of months now. Some retailers have capitalised on pandemic behaviours to find new opportunities, even to leverage traditional holiday shopping. And whilst it initially looked like luxury would take a terminal hit, there have been more than pockets of success there too as consumer