‘We’re here for the long run’: Foreo CEO talks future plans

Media expert Boris Trupčević was recently named CEO of Foreo. Image: Supplied
Over the last seven years, Swedish beauty company Foreo has gone from a retail tech startup best known for its electronic face brushes to a US$1 billion global business. And with a new CEO on board, it’s looking to grow even further in 2021 and beyond. A former editor-in-chief of Croatia’s biggest newspaper and managing director of one of the region’s biggest media companies, Boris Trupčević brings a unique mix of digital know-how, consumer insight and change management to Foreo.  W

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now