Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Facebook to buy customer service startup Kustomer

Facebook said it will buy customer service startup Kustomer, as the world’s largest social network forays further into e-commerce.

Financial details of the deal were not disclosed, however The Wall Street Journal, which first reported about the acquisition, said the deal valued Kustomer at $1 billion.

Kustomer allows businesses to aggregate customer conversations from various channels into a single-screen, and also to automate some of the responses to buyers. The firm already offers its services on Facebook Messenger and Instagram.

Earlier this year, Facebook launched Shops, a service that allows businesses to display and sell products across its platforms.

  • Reporting by Eva Mathews and Munsif Vengattil.

You have 7 free articles.