Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7.5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

What this year’s Christmas ads reveal about the state of retail

Family and friends coming together, small acts of kindness from strangers and moments of wonder and magic seen through the eyes of a child are the standard stuff of Christmas ads. Some of this year’s most highly anticipated ads from the likes of John Lewis and Coca-Cola tap into these familiar themes, while others (Tesco and Myer are two good examples) make more explicit references to the dumpster fire that was 2020.  Examining the Christmas ads that have been released so far this year sh